Leveraging Augmented Reality and Social Media Analysis to Enhance E-Commerce Strategies in the Furniture Industry

Abstract

The furniture industry has experienced significant transformation in recent years, driven by advancements in technology and evolving consumer preferences. As online shopping continues to gain prominence, businesses face the challenge of providing customers with immersive and engaging experiences that rival traditional retail environments. This paper explores the intersection of augmented reality (AR) and social media analytics in enhancing e-commerce strategies within the furniture sector. AR technology offers innovative solutions for visualizing products in real-world settings, thereby reducing uncertainty and improving customer confidence in online purchases. Concurrently, social media platforms serve as vital sources of consumer insights, enabling businesses to understand market trends and consumer sentiment in real time. By integrating AR with social media analytics, retailers can create a comprehensive shopping experience that fosters customer engagement and loyalty. This research aims to highlight the synergistic potential of these technologies, providing insights into how they can be leveraged to address the challenges faced by the furniture industry in the digital marketplace.